{"id":10058,"date":"2024-12-10T13:14:55","date_gmt":"2024-12-10T12:14:55","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=10058"},"modified":"2024-12-10T13:14:56","modified_gmt":"2024-12-10T12:14:56","slug":"labelvie-une-strategie-ambitieuse-pour-conquerir-le-marche-marocain","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=10058","title":{"rendered":"LabelVie\u00a0: une strat\u00e9gie ambitieuse pour conqu\u00e9rir le march\u00e9 marocain"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"647\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2024\/12\/1733398250933.jpg\" alt=\"\" class=\"wp-image-10059\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2024\/12\/1733398250933.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2024\/12\/1733398250933-300x194.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2024\/12\/1733398250933-768x497.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Face \u00e0 un march\u00e9 de la grande distribution en pleine \u00e9volution, LabelVie d\u00e9ploie sa Vision 2028, centr\u00e9e sur la force de vente et la strat\u00e9gie du \u00ab vraiment moins cher \u00bb. L&#8217;objectif est de renforcer sa comp\u00e9titivit\u00e9 face \u00e0 des acteurs majeurs comme BIM Maroc, Kazyon Maroc et Marjane City.<\/p>\n\n\n\n<p>LabelVie pr\u00e9voit d&#8217;acc\u00e9l\u00e9rer son d\u00e9ploiement avec des formats diversifi\u00e9s dans les segments en forte croissance, adapt\u00e9s aux besoins vari\u00e9s des consommateurs. L&#8217;accent sera mis sur la proximit\u00e9 avec l&#8217;ouverture de magasins modernes et accessibles, visant \u00e0 mieux r\u00e9pondre aux attentes des marocains.<\/p>\n\n\n\n<p>LabelVie mise sur des prix attractifs et une communication efficace avec le slogan \u00ab vraiment moins cher \u00bb pour renforcer sa comp\u00e9titivit\u00e9. L&#8217;entreprise investit \u00e9galement dans des technologies bas\u00e9es sur l&#8217;IA afin d&#8217;optimiser ses processus internes, d&#8217;am\u00e9liorer la connaissance client et de proposer une personnalisation accrue de ses offres.<\/p>\n\n\n\n<p>LabelVie poursuit donc son d\u00e9veloppement dans un march\u00e9 dynamique et tr\u00e8s comp\u00e9titif. En effet, avec plus de 670 magasins au Maroc, BIM Maroc demeure un acteur majeur dans le segment du hard-discount. L&#8217;enseigne \u00e9gyptienne Kazyon Maroc conna\u00eet, elle, une croissance rapide avec 116 ouvertures en un an, tandis que Marjane City se positionne avec une approche premium ciblant les consommateurs urbains.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 un march\u00e9 de la grande distribution en pleine \u00e9volution, LabelVie d\u00e9ploie sa Vision 2028, centr\u00e9e sur la force de vente et la strat\u00e9gie du \u00ab vraiment moins cher \u00bb. L&#8217;objectif est de renforcer sa comp\u00e9titivit\u00e9 face \u00e0 des acteurs majeurs comme BIM Maroc, Kazyon Maroc et Marjane City. LabelVie pr\u00e9voit d&#8217;acc\u00e9l\u00e9rer son d\u00e9ploiement &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-10058","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10058"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10058\/revisions"}],"predecessor-version":[{"id":10060,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10058\/revisions\/10060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/10059"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}