{"id":10428,"date":"2025-02-11T11:51:09","date_gmt":"2025-02-11T10:51:09","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=10428"},"modified":"2025-02-11T13:22:25","modified_gmt":"2025-02-11T12:22:25","slug":"la-vache-qui-rit-for-good-une-campagne-solidaire-pour-soutenir-sos-villages-denfants-maroc","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=10428","title":{"rendered":"La Vache qui rit For Good : une campagne solidaire pour soutenir SOS Villages d\u2019Enfants Maroc"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/02\/thumbnail_Conf-SOS-Villages-dEnfants-Fromagerie-Bel.jpg\" alt=\"\" class=\"wp-image-10429\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/02\/thumbnail_Conf-SOS-Villages-dEnfants-Fromagerie-Bel.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/02\/thumbnail_Conf-SOS-Villages-dEnfants-Fromagerie-Bel-300x200.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/02\/thumbnail_Conf-SOS-Villages-dEnfants-Fromagerie-Bel-768x511.jpg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/02\/thumbnail_Conf-SOS-Villages-dEnfants-Fromagerie-Bel-310x205.jpg 310w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Fromageries Bel Maroc, producteur de La Vache qui rit, a \u00e9tabli un partenariat avec SOS Villages d\u2019Enfants Maroc pour lancer une initiative solidaire de produit-partage, \u00e0 partir du 15 f\u00e9vrier jusqu&#8217;\u00e0 la fin du Ramadan. Samya El Mousty, directrice nationale de SOS Villages d\u2019Enfants Maroc, a d\u00e9clar\u00e9&nbsp;: \u00ab&nbsp;<em>Ce partenariat vient renforcer notre collaboration historique \u00e0 travers une initiative g\u00e9n\u00e9reuse qui promeut l\u2019achat solidaire et profite au tissu associatif et ainsi aux communaut\u00e9s b\u00e9n\u00e9ficiaires<\/em>.&nbsp;\u00bb<\/p>\n\n\n\n<p>Pour chaque bo\u00eete de La Vache qui rit For Good vendue, une portion, ou son \u00e9quivalent en num\u00e9raire, sera revers\u00e9e \u00e0 SOS Villages d\u2019Enfants Maroc et \u00e0 d\u2019autres associations partenaires.<\/p>\n\n\n\n<p>Leila Aggadi, directrice Marketing et Communication de Fromageries Bel Maroc, a pr\u00e9cis\u00e9 que cette initiative, lanc\u00e9e avant le Ramadan, vise \u00e0 encourager un achat solidaire tout en manifestant sa g\u00e9n\u00e9rosit\u00e9. \u00ab&nbsp;<em>La Vache qui rit For Good comme le porte bien son nom est une illustration de la responsabilit\u00e9 soci\u00e9tale de notre marque iconique La Vache qui rit, mais aussi un message de solidarit\u00e9 et de bienveillance d\u2019une marque qui v\u00e9hicule la joie aupr\u00e8s des Marocains depuis plusieurs g\u00e9n\u00e9rations<\/em>&nbsp;\u00bb, a-t-elle ajout\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fromageries Bel Maroc et SOS Villages d&#039;Enfants s&#039;unissent pour une initiative solidaire !\" width=\"618\" height=\"464\" src=\"https:\/\/www.youtube.com\/embed\/PPw0s1wkKUo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Avec l\u2019objectif d\u2019atteindre 1 million de portions offertes, cette action s&#8217;inscrit dans la responsabilit\u00e9 soci\u00e9tale de la marque et fait partie de sa strat\u00e9gie d&#8217;engagement, poursuivant ses partenariats durables avec des ONG telles que TIBU Africa et SOS Villages d\u2019Enfants Maroc, apr\u00e8s avoir collabor\u00e9 avec une cinquantaine d\u2019associations.<\/p>\n\n\n\n<p>En 2024, Fromageries Bel Maroc a r\u00e9alis\u00e9 plusieurs actions solidaires, telles que la cr\u00e9ation d\u2019\u00e9coles de la 2<sup>\u00e8me<\/sup>&nbsp;chance, la mise en place d\u2019un incubateur social, des forages de puits, ainsi que des reconstructions d\u2019infrastructures et des dons alimentaires et scolaires. Ces initiatives ont \u00e9t\u00e9 soutenues par une contribution totale de 2 millions de Dirhams et 1 million de portions de fromage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fromageries Bel Maroc, producteur de La Vache qui rit, a \u00e9tabli un partenariat avec SOS Villages d\u2019Enfants Maroc pour lancer une initiative solidaire de produit-partage, \u00e0 partir du 15 f\u00e9vrier jusqu&#8217;\u00e0 la fin du Ramadan. Samya El Mousty, directrice nationale de SOS Villages d\u2019Enfants Maroc, a d\u00e9clar\u00e9&nbsp;: \u00ab&nbsp;Ce partenariat vient renforcer notre collaboration historique \u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-10428","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10428"}],"version-history":[{"count":2,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10428\/revisions"}],"predecessor-version":[{"id":10448,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10428\/revisions\/10448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/10429"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}