{"id":10739,"date":"2025-04-03T12:15:01","date_gmt":"2025-04-03T12:15:01","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=10739"},"modified":"2025-04-03T12:15:02","modified_gmt":"2025-04-03T12:15:02","slug":"coca-cola-maroc-21-ans-de-generosite-et-de-solidarite-a-travers-linitiative-dar-lftour","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=10739","title":{"rendered":"Coca-Cola Maroc : 21 ans de g\u00e9n\u00e9rosit\u00e9 et de solidarit\u00e9 \u00e0 travers l\u2019initiative Dar L\u2019ftour"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"641\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/04\/12bd7690-8519-456e-91d0-3d8514a8ce08.jpg\" alt=\"\" class=\"wp-image-10740\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/04\/12bd7690-8519-456e-91d0-3d8514a8ce08.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/04\/12bd7690-8519-456e-91d0-3d8514a8ce08-300x192.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/04\/12bd7690-8519-456e-91d0-3d8514a8ce08-768x492.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Depuis vingt et un ans, le syst\u00e8me Coca-Cola au Maroc, compos\u00e9 de plusieurs entit\u00e9s (The Coca-Cola Export Corporation, Equatorial Coca-Cola Bottling Company (ECCBC) Morocco et la Soci\u00e9t\u00e9 des Boissons Gazeuses du Souss (SBGS)), perp\u00e9tue la tradition de g\u00e9n\u00e9rosit\u00e9 pendant le mois sacr\u00e9 du Ramadan. Cette ann\u00e9e, plus de 54 000 paniers alimentaires ont \u00e9t\u00e9 distribu\u00e9s dans le cadre de l&#8217;initiative Dar L\u2019ftour, apportant un soutien essentiel \u00e0 des milliers de familles \u00e0 travers le pays. L&#8217;initiative, n\u00e9e d&#8217;une volont\u00e9 de renforcer l&#8217;engagement solidaire de l&#8217;entreprise, est devenue un \u00e9v\u00e9nement embl\u00e9matique du Ramadan, t\u00e9moignant de l&#8217;implication continue de Coca-Cola envers les communaut\u00e9s locales.<\/p>\n\n\n\n<p>Farid Benchekroun, directeur g\u00e9n\u00e9ral d\u2019ECCBC Morocco a d\u00e9clar\u00e9&nbsp;:<em>&nbsp;\u00ab\u202fNous nous engageons chaque jour \u00e0 am\u00e9liorer le quotidien des personnes, qu\u2019il s\u2019agisse de nos collaborateurs, de nos partenaires ou des communaut\u00e9s qui nous entourent.<\/em>\u202f\u00bb&nbsp;<\/p>\n\n\n\n<p>Dans la m\u00eame vison,&nbsp;Laila Amserouy, Directrice g\u00e9n\u00e9rale de SBGS, a soulign\u00e9 que l&#8217;humain est au c\u0153ur de l&#8217;action de l&#8217;entreprise. \u00ab&nbsp;<em>C\u2019est en nous impliquant activement dans la vie des communaut\u00e9s que nous parvenons \u00e0 produire un changement r\u00e9el, \u00e0 la fois pour elles et pour notre entreprise.\u202f\u00bb<\/em><\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, Charbel El Beyrouthy, Directeur g\u00e9n\u00e9ral de The Coca-Cola Export Corporation, a ajout\u00e9&nbsp;: \u00ab\u202f<em>Nous aspirons \u00e0 cr\u00e9er une valeur partag\u00e9e, porteuse de sens, entre notre activit\u00e9 et les communaut\u00e9s que nous servons<\/em>.\u202f\u00bb<\/p>\n\n\n\n<p>Cette mobilisation a \u00e9t\u00e9 rendue possible gr\u00e2ce \u00e0 l&#8217;implication active d&#8217;associations locales et de b\u00e9n\u00e9voles, qui ont permis de distribuer les paniers alimentaires aux familles dans diverses r\u00e9gions du Maroc, telles que Casablanca, Inezgane, Taroudant, Tiznit, Massa, Agadir, Sal\u00e9, Mekn\u00e8s, F\u00e8s, Taza et Essaouira.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis vingt et un ans, le syst\u00e8me Coca-Cola au Maroc, compos\u00e9 de plusieurs entit\u00e9s (The Coca-Cola Export Corporation, Equatorial Coca-Cola Bottling Company (ECCBC) Morocco et la Soci\u00e9t\u00e9 des Boissons Gazeuses du Souss (SBGS)), perp\u00e9tue la tradition de g\u00e9n\u00e9rosit\u00e9 pendant le mois sacr\u00e9 du Ramadan. Cette ann\u00e9e, plus de 54 000 paniers alimentaires ont \u00e9t\u00e9 distribu\u00e9s &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-10739","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10739"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10739\/revisions"}],"predecessor-version":[{"id":10741,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/10739\/revisions\/10741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/10740"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}