{"id":11209,"date":"2025-06-03T12:27:14","date_gmt":"2025-06-03T11:27:14","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11209"},"modified":"2025-06-03T12:27:15","modified_gmt":"2025-06-03T11:27:15","slug":"lesieur-cristal-hausse-de-10-du-chiffre-daffaires-au-1er-trimestre-2025","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11209","title":{"rendered":"Lesieur Cristal : hausse de 10 % du chiffre d&#8217;affaires au 1er\u00a0trimestre 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"652\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/Logo-Lesieur-Cristal.jpg\" alt=\"\" class=\"wp-image-11210\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/Logo-Lesieur-Cristal.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/Logo-Lesieur-Cristal-300x196.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/Logo-Lesieur-Cristal-768x501.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Lesieur Cristal d\u00e9marre l\u2019ann\u00e9e 2025 sur une note positive avec un chiffre d\u2019affaires consolid\u00e9 de 1 656 millions de dirhams au premier trimestre, en progression de 10 % par rapport \u00e0 la m\u00eame p\u00e9riode en 2024.<\/p>\n\n\n\n<p>Cette performance commerciale s\u2019inscrit dans la continuit\u00e9 de la strat\u00e9gie du groupe visant \u00e0 renforcer son leadership sur les segments des huiles de table et des savons durs. La progression des volumes, stimul\u00e9e par une forte demande durant le mois de Ramadan, p\u00e9riode traditionnellement marqu\u00e9e par une consommation accrue, a permis d\u2019att\u00e9nuer l\u2019impact de la baisse des prix de vente, cons\u00e9cutive \u00e0 l\u2019att\u00e9nuation des tensions inflationnistes.<\/p>\n\n\n\n<p>C\u00f4t\u00e9 investissements, Lesieur Cristal a engag\u00e9 6 millions de dirhams en CAPEX au cours du premier trimestre, dans le cadre de la mise en \u0153uvre de son plan d\u2019investissement 2025, contre 48 millions de dirhams enregistr\u00e9 au premier trimestre de l\u2019ann\u00e9e&nbsp;pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>Enfin, la soci\u00e9t\u00e9 affiche une tr\u00e9sorerie nette consolid\u00e9e de 60 millions de dirhams au 31 mars 2025, en baisse par rapport aux 196 millions de dirhams enregistr\u00e9s fin d\u00e9cembre 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lesieur Cristal d\u00e9marre l\u2019ann\u00e9e 2025 sur une note positive avec un chiffre d\u2019affaires consolid\u00e9 de 1 656 millions de dirhams au premier trimestre, en progression de 10 % par rapport \u00e0 la m\u00eame p\u00e9riode en 2024. Cette performance commerciale s\u2019inscrit dans la continuit\u00e9 de la strat\u00e9gie du groupe visant \u00e0 renforcer son leadership sur les &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11209","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11209"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11209\/revisions"}],"predecessor-version":[{"id":11211,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11209\/revisions\/11211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11210"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}