{"id":11262,"date":"2025-06-17T11:12:22","date_gmt":"2025-06-17T10:12:22","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11262"},"modified":"2025-06-17T11:12:23","modified_gmt":"2025-06-17T10:12:23","slug":"integrate-presente-linkai-loutil-revolutionnaire-pour-une-publicite-creative","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11262","title":{"rendered":"Integrate pr\u00e9sente LinkAI, l\u2019outil r\u00e9volutionnaire pour une publicit\u00e9 cr\u00e9ative"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/thumbnail_Photo-Siham-Malek.jpg\" alt=\"\" class=\"wp-image-11263\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/thumbnail_Photo-Siham-Malek.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/thumbnail_Photo-Siham-Malek-300x198.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/thumbnail_Photo-Siham-Malek-768x506.jpg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/thumbnail_Photo-Siham-Malek-310x205.jpg 310w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Integrate, partenaire exclusif de Kantar au Maroc organise le 24 juin 2025 \u00e0 Casablanca, un \u00e9v\u00e9nement strat\u00e9gique pour pr\u00e9senter LinkAI, une technologie d\u2019analyse pr\u00e9dictive. Cette rencontre rassemblera les professionnels du marketing, les agences cr\u00e9atives et les m\u00e9dias autour d\u2019une question centrale : comment concevoir des publicit\u00e9s capables de capter l\u2019attention, susciter l\u2019\u00e9motion et d\u00e9clencher l\u2019intention d\u2019achat dans un environnement surcharg\u00e9 de messages&nbsp;?<\/p>\n\n\n\n<p>Dans un contexte o\u00f9 la majorit\u00e9 des publicit\u00e9s peinent \u00e0 retenir l\u2019attention, LinkAI apporte une r\u00e9ponse innovante en \u00e9valuant l\u2019impact d\u2019une cr\u00e9ation publicitaire avant m\u00eame sa diffusion. Gr\u00e2ce \u00e0 une analyse image par image, la technologie rep\u00e8re les signes subtils de d\u00e9sengagement (chute d\u2019attention, rupture \u00e9motionnelle, fatigue cognitive) et d\u00e9crypte des \u00e9l\u00e9ments comme la tension narrative ou les micro-expressions. Applicable d\u00e8s les phases initiales de cr\u00e9ation, que ce soit sur des versions finales ou des animatics, LinkAI permet aux annonceurs de renforcer l\u2019efficacit\u00e9 de leurs campagnes tout en r\u00e9duisant les risques d\u2019\u00e9chec cr\u00e9atif.<\/p>\n\n\n\n<p>D\u00e9ploy\u00e9e dans plus de 70 pays, LinkAI s\u2019appuie sur une base de donn\u00e9es unique de plus de 230 000 publicit\u00e9s test\u00e9es, permettant aux marques de contextualiser leurs r\u00e9sultats selon leur secteur d\u2019activit\u00e9s, leur culture ou leur format. Int\u00e9gr\u00e9e \u00e0 la suite Link de Kantar, la solution fait partie d\u2019une approche globale de pr\u00e9test publicitaire, combinant intelligence artificielle, tests traditionnels et environnements immersifs, pour \u00e9valuer et optimiser l\u2019impact des campagnes \u00e0 chaque \u00e9tape du processus cr\u00e9atif.<\/p>\n\n\n\n<p>Selon Siham Malek, CEO d\u2019Integrate Consulting, LinkAI permet de passer de l\u2019intuition \u00e0 une prise de d\u00e9cision fond\u00e9e sur des donn\u00e9es fiables. \u00ab&nbsp;<em>C\u2019est une r\u00e9volution pour les marques : elles peuvent d\u00e9sormais tester, optimiser, et pr\u00e9dire l\u2019impact d\u2019une publicit\u00e9 avant m\u00eame sa diffusion.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p>Lors de l\u2019\u00e9v\u00e9nement, les participants d\u00e9couvriront une d\u00e9monstration en direct de LinkAI, avec l\u2019analyse en temps r\u00e9el de publicit\u00e9s locales et internationales. Une initiative qui refl\u00e8te l\u2019engagement d\u2019Integrate et Kantar \u00e0 \u00e9lever les standards cr\u00e9atifs au Maroc et \u00e0 rapprocher les marques locales des meilleures pratiques mondiales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrate, partenaire exclusif de Kantar au Maroc organise le 24 juin 2025 \u00e0 Casablanca, un \u00e9v\u00e9nement strat\u00e9gique pour pr\u00e9senter LinkAI, une technologie d\u2019analyse pr\u00e9dictive. Cette rencontre rassemblera les professionnels du marketing, les agences cr\u00e9atives et les m\u00e9dias autour d\u2019une question centrale : comment concevoir des publicit\u00e9s capables de capter l\u2019attention, susciter l\u2019\u00e9motion et d\u00e9clencher l\u2019intention &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11262","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11262"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11262\/revisions"}],"predecessor-version":[{"id":11264,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11262\/revisions\/11264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11263"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}