{"id":11298,"date":"2025-06-24T12:34:27","date_gmt":"2025-06-24T11:34:27","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11298"},"modified":"2025-06-24T12:34:28","modified_gmt":"2025-06-24T11:34:28","slug":"smartcore-lead-insights-lia-au-service-des-ventes-b2b-dans-lagroalimentaire-et-les-nutraceutiques","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11298","title":{"rendered":"Smartcore Lead Insights : l\u2019IA au service des ventes B2B dans l\u2019agroalimentaire et les nutraceutiques"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"572\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/84dad454-f16f-46df-b6a4-0d42e7bcb56e.jpg\" alt=\"\" class=\"wp-image-11299\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/84dad454-f16f-46df-b6a4-0d42e7bcb56e.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/84dad454-f16f-46df-b6a4-0d42e7bcb56e-300x172.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/06\/84dad454-f16f-46df-b6a4-0d42e7bcb56e-768x439.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Smartcore, la marque d\u2019Informa Markets sp\u00e9cialis\u00e9e dans le marketing digital, a officiellement lanc\u00e9 Smartcore Lead Insights lors du salon Vitafoods Europe 2025, tenu r\u00e9cemment \u00e0 Barcelone. Cette nouvelle plateforme d\u2019intelligence des prospects, bas\u00e9e sur l\u2019intelligence artificielle, est sp\u00e9cifiquement con\u00e7ue pour accompagner les acteurs B2B du secteur alimentaire et nutraceutique (toute substance consid\u00e9r\u00e9e comme un aliment) dans leurs strat\u00e9gies de vente et de marketing.<\/p>\n\n\n\n<p>D\u00e9velopp\u00e9e en partenariat avec des fournisseurs B2B exposants \u00e0 Vitafoods Europe et Fi Europe, la solution permet de cibler, qualifier et hi\u00e9rarchiser les prospects \u00e0 fort potentiel gr\u00e2ce \u00e0 des donn\u00e9es comportementales et d\u2019intention d\u2019achat de haute qualit\u00e9. Elle aide ainsi les exposants \u00e0 mieux comprendre les parcours clients, \u00e0 personnaliser leurs actions commerciales et \u00e0 raccourcir leurs cycles de vente.<\/p>\n\n\n\n<p>Selon Angelique Cachia, directrice du contenu et du digital chez Informa Markets, Smartcore Lead Insights r\u00e9pond \u00e0 un besoin cl\u00e9 des exposants : \u00ab&nbsp;<em>Nos recherches montrent que des suivis rapides et pertinents sont essentiels pour transformer les contacts en clients. Cette plateforme connecte les interactions physiques et digitales pour maximiser la conversion<\/em>. \u00bb<\/p>\n\n\n\n<p>Matthew Colvan, directeur commercial digital chez Smartcore, ajoute que cette innovation n\u2019est qu\u2019un d\u00e9but : \u00ab&nbsp;<em>Nous transformons les donn\u00e9es en actions concr\u00e8tes pour offrir un avantage concurrentiel aux exposants<\/em>. \u00bb<\/p>\n\n\n\n<p>Smartcore Lead Insights soutient l\u2019innovation dans l\u2019industrie B2B de l\u2019alimentation et des nutraceutiques, en transformant les donn\u00e9es prospects en insights exploitables pour offrir un avantage concurrentiel r\u00e9el.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartcore, la marque d\u2019Informa Markets sp\u00e9cialis\u00e9e dans le marketing digital, a officiellement lanc\u00e9 Smartcore Lead Insights lors du salon Vitafoods Europe 2025, tenu r\u00e9cemment \u00e0 Barcelone. Cette nouvelle plateforme d\u2019intelligence des prospects, bas\u00e9e sur l\u2019intelligence artificielle, est sp\u00e9cifiquement con\u00e7ue pour accompagner les acteurs B2B du secteur alimentaire et nutraceutique (toute substance consid\u00e9r\u00e9e comme un aliment) &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11298"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11298\/revisions"}],"predecessor-version":[{"id":11300,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11298\/revisions\/11300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11299"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}