{"id":11494,"date":"2025-07-15T17:49:54","date_gmt":"2025-07-15T16:49:54","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11494"},"modified":"2025-07-15T17:49:55","modified_gmt":"2025-07-15T16:49:55","slug":"danone-maroc-ecoute-innovation-et-engagement-au-coeur-de-la-reussite","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11494","title":{"rendered":"Danone Maroc : \u00e9coute, innovation et engagement au c\u0153ur de la r\u00e9ussite"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"627\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/07\/Photo-CD.jpg\" alt=\"\" class=\"wp-image-11495\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/07\/Photo-CD.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/07\/Photo-CD-300x188.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/07\/Photo-CD-768x482.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Danone Maroc a \u00e9t\u00e9 \u00e0 nouveau reconnue comme l\u2019une des marques les plus fiables aupr\u00e8s des consommateurs marocains. Selon l\u2019\u00e9tude Brand Footprint 2025 de Worldpanel by Numerator, elle est class\u00e9e premi\u00e8re marque internationale dans la cat\u00e9gorie des produits laitiers et de grande consommation, affirmant sa pr\u00e9sence essentielle dans les foyers du pays.<\/p>\n\n\n\n<p>Herv\u00e9 Barr\u00e8re, Directeur G\u00e9n\u00e9ral de Centrale Danone, a soulign\u00e9 que cette distinction refl\u00e8te avant tout la fid\u00e9lit\u00e9 des consommateurs marocains envers la marque. \u00ab&nbsp;<em>Cette con\ufb01ance nous encourage \u00e0 poursuivre nos engagements en mati\u00e8re de qualit\u00e9, de nutrition et d\u2019innovation accessible, tout en renfor\u00e7ant notre impact positif au sein des communaut\u00e9s locales.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p>Les r\u00e9sultats de Danone au Maroc refl\u00e8tent une strat\u00e9gie ax\u00e9e sur l\u2019\u00e9coute des consommateurs, la proximit\u00e9 et l\u2019innovation adapt\u00e9e aux habitudes locales. L\u2019\u00e9tude met en avant sa capacit\u00e9 \u00e0 fid\u00e9liser sa client\u00e8le tout en attirant de nouveaux acheteurs gr\u00e2ce \u00e0 des produits innovants. L\u2019exemple de Danone Double Z\u00e9ro 00%, qui a atteint un tiers des foyers d\u00e8s sa premi\u00e8re ann\u00e9e, illustre le succ\u00e8s d\u2019une offre alliant nutrition, go\u00fbt et praticit\u00e9.<\/p>\n\n\n\n<p>La r\u00e9ussite de Danone au Maroc repose sur une approche pragmatique, fond\u00e9e sur l\u2019\u00e9coute active des consommateurs, le soutien au commerce traditionnel et une forte pr\u00e9sence lors de moments-cl\u00e9s comme le Ramadan, favorisant l\u2019engagement et la proximit\u00e9 avec les foyers marocains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone Maroc a \u00e9t\u00e9 \u00e0 nouveau reconnue comme l\u2019une des marques les plus fiables aupr\u00e8s des consommateurs marocains. Selon l\u2019\u00e9tude Brand Footprint 2025 de Worldpanel by Numerator, elle est class\u00e9e premi\u00e8re marque internationale dans la cat\u00e9gorie des produits laitiers et de grande consommation, affirmant sa pr\u00e9sence essentielle dans les foyers du pays. Herv\u00e9 Barr\u00e8re, Directeur &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11494","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11494"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11494\/revisions"}],"predecessor-version":[{"id":11496,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11494\/revisions\/11496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11495"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}