{"id":11731,"date":"2025-09-16T14:37:54","date_gmt":"2025-09-16T13:37:54","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11731"},"modified":"2025-09-16T14:37:55","modified_gmt":"2025-09-16T13:37:55","slug":"labelvie-et-colibghiti-un-modele-deconomie-circulaire-au-service-de-la-societe","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11731","title":{"rendered":"LabelVie et Colibghiti : un mod\u00e8le d\u2019\u00e9conomie circulaire au service de la soci\u00e9t\u00e9"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/Sans-titre.jpg\" alt=\"\" class=\"wp-image-11732\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/Sans-titre.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/Sans-titre-300x180.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/Sans-titre-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le Groupe LabelVie s\u2019associe \u00e0 Colibghiti, initiative de Sustainable Food Solutions, pour lutter contre le gaspillage alimentaire au Maroc. Ce partenariat vise \u00e0 collecter et redistribuer les produits invendus via un r\u00e9seau d\u2019associations, tout en sensibilisant le public. Ensemble, ils \u0153uvrent pour un syst\u00e8me alimentaire solidaire et durable, favorisant l\u2019\u00e9conomie circulaire et l\u2019impact social.<\/p>\n\n\n\n<p>Ce partenariat s\u2019int\u00e8gre dans le plan strat\u00e9gique 2024-2028 de LabelVie, ax\u00e9 sur l\u2019expansion, la digitalisation et l\u2019engagement citoyen. En collaborant avec Colibghiti, le Groupe affirme sa volont\u00e9 de construire un mod\u00e8le marocain de distribution \u00e0 la fois performant et responsable.<\/p>\n\n\n\n<p>Naoual Ben Amar, DG de LabelVie, a soulign\u00e9 que la performance \u00e9conomique doit s\u2019accompagner d\u2019un impact soci\u00e9tal. Le partenariat avec Colibghiti traduit cette vision en transformant les exc\u00e9dents alimentaires en actions solidaires. \u00ab&nbsp;<em>Ce partenariat illustre notre conviction profonde : une croissance n\u2019a de sens que si elle est partag\u00e9e.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, Patricia Vega Del Rio, fondatrice de Colibghiti, a affirm\u00e9 que ce partenariat d\u00e9montre la possibilit\u00e9 de concilier performance \u00e9conomique, solidarit\u00e9 et durabilit\u00e9, o\u00f9 chaque kilo sauv\u00e9 devient un gain pour la soci\u00e9t\u00e9 et l\u2019environnement.&nbsp;<em>\u00ab&nbsp;Ensemble, nous d\u00e9montrons que le d\u00e9veloppement durable n\u2019est pas une utopie mais un moteur concret de croissance inclusive et responsable.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette alliance, 19 952 kg de nourriture ont \u00e9t\u00e9 redistribu\u00e9s, repr\u00e9sentant plus de 79 800 repas pour 1 200 b\u00e9n\u00e9ficiaires. LabelVie entend faire de la lutte contre le gaspillage alimentaire un pilier de sa politique RSE, en g\u00e9n\u00e9ralisant l\u2019initiative \u00e0 ses magasins, en formant ses \u00e9quipes et en mobilisant ses clients pour une solidarit\u00e9 durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe LabelVie s\u2019associe \u00e0 Colibghiti, initiative de Sustainable Food Solutions, pour lutter contre le gaspillage alimentaire au Maroc. Ce partenariat vise \u00e0 collecter et redistribuer les produits invendus via un r\u00e9seau d\u2019associations, tout en sensibilisant le public. Ensemble, ils \u0153uvrent pour un syst\u00e8me alimentaire solidaire et durable, favorisant l\u2019\u00e9conomie circulaire et l\u2019impact social. Ce &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11731","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11731"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11731\/revisions"}],"predecessor-version":[{"id":11733,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11731\/revisions\/11733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11732"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}