{"id":11737,"date":"2025-09-16T14:40:37","date_gmt":"2025-09-16T13:40:37","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11737"},"modified":"2025-09-16T14:40:38","modified_gmt":"2025-09-16T13:40:38","slug":"bls-un-partenariat-logistique-dune-valeur-record-avec-varun-beverages-morocco","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11737","title":{"rendered":"BLS\u00a0: un partenariat logistique d\u2019une valeur record avec Varun Beverages Morocco"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"674\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/1757667806396.jpg\" alt=\"\" class=\"wp-image-11738\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/1757667806396.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/1757667806396-300x202.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/1757667806396-768x518.jpg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2025\/09\/1757667806396-110x75.jpg 110w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 BLS (Buildings &amp; Logistics Services), filiale de H&amp;S Invest Holding dirig\u00e9e par Moncef Belkhayat, a sign\u00e9 le 12 septembre, un partenariat strat\u00e9gique avec Varun Beverages Morocco, franchiseur des marques PepsiCo (Pepsi, Lay&#8217;s\u2026).<\/p>\n\n\n\n<p>Ce partenariat pr\u00e9voit la mise \u00e0 disposition d\u2019un espace logistique de 31 000 m\u00b2 pour une dur\u00e9e ferme de 9 ans, repr\u00e9sentant un investissement de 120 millions de dirhams.<\/p>\n\n\n\n<p>La plateforme, en cours de construction \u00e0 Lakhyayta (sud de Casablanca), deviendra la plus grande unit\u00e9 d\u2019entreposage FMCG jamais r\u00e9alis\u00e9e au Maroc.<\/p>\n\n\n\n<p>Lors de la c\u00e9r\u00e9monie de signature, Salahaddine Mouaddib, CEO de Varun Beverages Morocco, a expliqu\u00e9 que le choix de confier la logistique \u00e0 un acteur national de r\u00e9f\u00e9rence permet \u00e0 l\u2019entreprise de se recentrer sur son c\u0153ur de m\u00e9tier : le d\u00e9veloppement de ses marques (Pepsi, Lay&#8217;s, etc.). Il a soulign\u00e9 le fort potentiel de croissance du portefeuille et l\u2019importance de s\u2019appuyer sur un partenaire expert en entreposage et transport pour accompagner cette expansion.<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, Moncef Belkhayat, PDG de BLS, a affirm\u00e9 le positionnement de BLS comme op\u00e9rateur logistique int\u00e9gr\u00e9. Il a rappel\u00e9 le caract\u00e8re record du contrat avec Varun Beverages (31 000 m\u00b2 sur 9 ans) et a annonc\u00e9 un investissement de 2 milliards de dirhams sur deux ans pour soutenir la croissance de ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 BLS (Buildings &amp; Logistics Services), filiale de H&amp;S Invest Holding dirig\u00e9e par Moncef Belkhayat, a sign\u00e9 le 12 septembre, un partenariat strat\u00e9gique avec Varun Beverages Morocco, franchiseur des marques PepsiCo (Pepsi, Lay&#8217;s\u2026). Ce partenariat pr\u00e9voit la mise \u00e0 disposition d\u2019un espace logistique de 31 000 m\u00b2 pour une dur\u00e9e ferme de 9 ans, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11737","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11737"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11737\/revisions"}],"predecessor-version":[{"id":11739,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11737\/revisions\/11739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11738"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}