{"id":11933,"date":"2025-10-07T10:36:15","date_gmt":"2025-10-07T09:36:15","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=11933"},"modified":"2025-10-07T10:36:16","modified_gmt":"2025-10-07T09:36:16","slug":"smurfit-westrock-a-fruit-attraction-2025-des-solutions-durables-pour-lagriculture-marocaine","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=11933","title":{"rendered":"Smurfit Westrock \u00e0 Fruit Attraction 2025\u00a0: des solutions durables pour l\u2019agriculture marocaine"},"content":{"rendered":"\n<p>Smurfit Westrock r\u00e9affirme son engagement aupr\u00e8s des producteurs et exportateurs agricoles marocains en pr\u00e9sentant \u00e0 Fruit Attraction 2025 \u00e0 Madrid un portefeuille de solutions adapt\u00e9es aux d\u00e9fis du secteur. Ces solutions r\u00e9pondent aux contraintes logistiques, aux exigences europ\u00e9ennes de durabilit\u00e9 et soutiennent la strat\u00e9gie nationale marocaine G\u00e9n\u00e9ration Green, dans un contexte o\u00f9 la performance environnementale devient un facteur cl\u00e9 de comp\u00e9titivit\u00e9 internationale.<\/p>\n\n\n\n<p>Smurfit Westrock est pr\u00e9sent au Maroc \u00e0 travers un site de production et un Experience Centre bas\u00e9s \u00e0 Rabat. L\u2019entreprise propose des solutions d\u2019emballage 100% recyclables, renouvelables et biod\u00e9gradables. Ses solutions r\u00e9pondent aux besoins de performance, de tra\u00e7abilit\u00e9 et de protection des produits frais, tout en s\u2019inscrivant dans le cadre du programme Better Planet Packaging, qui soutient la transformation des fili\u00e8res agricoles vers des cha\u00eenes de valeur circulaires.<\/p>\n\n\n\n<p>Mounir Naciri, PDG de Smurfit Westrock Maroc, a affirm\u00e9 que le Maroc occupe aujourd\u2019hui une position de leader dans la transition vers une agriculture durable. \u00ab&nbsp;<em>Notre mission est d\u2019accompagner cette dynamique par des solutions qui allient exigence environnementale, comp\u00e9titivit\u00e9 industrielle et proximit\u00e9 terrain.<\/em>&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smurfit Westrock r\u00e9affirme son engagement aupr\u00e8s des producteurs et exportateurs agricoles marocains en pr\u00e9sentant \u00e0 Fruit Attraction 2025 \u00e0 Madrid un portefeuille de solutions adapt\u00e9es aux d\u00e9fis du secteur. Ces solutions r\u00e9pondent aux contraintes logistiques, aux exigences europ\u00e9ennes de durabilit\u00e9 et soutiennent la strat\u00e9gie nationale marocaine G\u00e9n\u00e9ration Green, dans un contexte o\u00f9 la performance environnementale &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-11933","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11933"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11933\/revisions"}],"predecessor-version":[{"id":11935,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/11933\/revisions\/11935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/11934"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}