Oreo a d\u00e9voil\u00e9 au Maroc une nouvelle \u00e9dition limit\u00e9e co-cr\u00e9\u00e9e avec la chanteuse et actrice am\u00e9ricaine Selena Gomez. Con\u00e7u pour r\u00e9pondre aux tendances internationales tout en tenant compte des attentes des consommateurs marocains, ce biscuit associe cacao et cannelle, un m\u00e9lange pr\u00e9sent\u00e9 comme \u00e0 la fois moderne et nostalgique, pens\u00e9 pour plaire \u00e0 toutes les g\u00e9n\u00e9rations.<\/p>\n\n\n\n
Au-del\u00e0 de la saveur, la marque introduit une dimension interactive : chaque paquet peut \u00eatre scann\u00e9 afin de d\u00e9bloquer des contenus exclusifs li\u00e9s \u00e0 l\u2019artiste, prolongeant l\u2019exp\u00e9rience au-del\u00e0 de la consommation du produit.<\/p>\n\n\n\n
Cette collaboration illustre la strat\u00e9gie d\u2019Oreo : capitaliser sur la puissance de la pop culture tout en adaptant l\u2019offre au march\u00e9 local. \u00ab Ce biscuit rend hommage \u00e0 un go\u00fbt d\u2019enfance cher \u00e0 Selena Gomez, et invite chacun \u00e0 lib\u00e9rer sa cr\u00e9ativit\u00e9<\/em> \u00bb, a d\u00e9clar\u00e9 la marque lors de l\u2019\u00e9v\u00e9nement de lancement.<\/p>\n\n\n\n Objectif affich\u00e9 : renforcer l\u2019attachement \u00e0 la marque en m\u00ealant plaisir gustatif, technologie et storytelling, dans une logique \u00ab penser global, agir local\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":" Oreo a d\u00e9voil\u00e9 au Maroc une nouvelle \u00e9dition limit\u00e9e co-cr\u00e9\u00e9e avec la chanteuse et actrice am\u00e9ricaine Selena Gomez. Con\u00e7u pour r\u00e9pondre aux tendances internationales tout en tenant compte des attentes des consommateurs marocains, ce biscuit associe cacao et cannelle, un m\u00e9lange pr\u00e9sent\u00e9 comme \u00e0 la fois moderne et nostalgique, pens\u00e9 pour plaire \u00e0 toutes les …<\/p>\n","protected":false},"author":1,"featured_media":12224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-12223","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12223"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12223\/revisions"}],"predecessor-version":[{"id":12225,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12223\/revisions\/12225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/12224"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}