La marque Danone, port\u00e9e par Centrale Danone, a \u00e9t\u00e9 honor\u00e9e par trois distinctions majeures lors des Brand Africa Morocco Best Brands Awards 2025, organis\u00e9s par Integrate Consulting (affili\u00e9 Kantar) et Conso News. L\u2019entreprise a \u00e9t\u00e9 \u00e9lue : marque alimentaire internationale la plus admir\u00e9e, marque alimentaire la plus admir\u00e9e, ainsi que marque alimentaire pr\u00e9f\u00e9r\u00e9e de la G\u00e9n\u00e9ration Z.<\/p>\n\n\n\n
Ces reconnaissances confirment, pour la seconde ann\u00e9e cons\u00e9cutive, la place privil\u00e9gi\u00e9e de Danone dans le quotidien des marocains, toutes g\u00e9n\u00e9rations confondues.<\/p>\n\n\n\n
Depuis plus de 70 ans, Centrale Danone met le consommateur au centre de ses d\u00e9cisions, en s\u2019appuyant sur une compr\u00e9hension approfondie des attentes, des \u00e9motions et des modes de vie des marocains. Cette approche lui permet de proposer des produits alliant sant\u00e9, qualit\u00e9, authenticit\u00e9 et accessibilit\u00e9, adapt\u00e9s \u00e0 toutes les tranches d\u2019\u00e2ge. <\/p>\n\n\n\n
Ces distinctions t\u00e9moignent de la strat\u00e9gie centr\u00e9e sur l\u2019\u00e9coute des consommateurs, d\u00e9sormais reconnue et valoris\u00e9e au Maroc. Elles confirment \u00e9galement la volont\u00e9 de Centrale Danone de poursuivre sa mission : rendre une alimentation saine et \u00e9quilibr\u00e9e accessible au plus grand nombre.<\/p>\n","protected":false},"excerpt":{"rendered":"
La marque Danone, port\u00e9e par Centrale Danone, a \u00e9t\u00e9 honor\u00e9e par trois distinctions majeures lors des Brand Africa Morocco Best Brands Awards 2025, organis\u00e9s par Integrate Consulting (affili\u00e9 Kantar) et Conso News. L\u2019entreprise a \u00e9t\u00e9 \u00e9lue : marque alimentaire internationale la plus admir\u00e9e, marque alimentaire la plus admir\u00e9e, ainsi que marque alimentaire pr\u00e9f\u00e9r\u00e9e de la …<\/p>\n","protected":false},"author":1,"featured_media":12329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-12328","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12328"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12328\/revisions"}],"predecessor-version":[{"id":12330,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/12328\/revisions\/12330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/12329"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}