Le syst\u00e8me Coca-Cola Export Corporation au Maroc, aux c\u00f4t\u00e9s de Equatorial Coca-Cola Bottling Company Morocco et de Soci\u00e9t\u00e9 des Boissons Gazeuses du Souss, a renouvel\u00e9 son engagement solidaire \u00e0 l\u2019occasion du mois de Ramadan \u00e0 travers l\u2019initiative \u00ab Dar L\u2019ftour \u00bb. D\u00e9ploy\u00e9e par les deux embouteilleurs, cette op\u00e9ration a permis d\u2019apporter une assistance alimentaire, de distribuer des repas et de fournir des boissons et produits d\u2019hydratation \u00e0 plus de 300 000 b\u00e9n\u00e9ficiaires. L\u2019initiative a \u00e9galement \u00e9t\u00e9 \u00e9tendue aux zones touch\u00e9es par les inondations, afin de venir en aide aux populations les plus affect\u00e9es.<\/p>\n\n\n\n
Selon Farid Benchekroun, Directeur G\u00e9n\u00e9ral d\u2019Equatorial Coca-Cola Bottling Company Morocco, l\u2019initiative Dar L\u2019ftour vise \u00e0 apporter \u00ab un soutien concret aux communaut\u00e9s locales et faire en sorte que cet engagement se traduise par une pr\u00e9sence r\u00e9elle l\u00e0 o\u00f9 les besoins se font le plus sentir <\/em>\u00bb.<\/p>\n\n\n\n De son c\u00f4t\u00e9, Laila Amserouy, a soulign\u00e9 que l\u2019initiative refl\u00e8te l\u2019importance accord\u00e9e \u00e0 la proximit\u00e9 avec les communaut\u00e9s locales dans lesquelles l\u2019entreprise op\u00e8re. \u00ab En travaillant \u00e0 leurs c\u00f4t\u00e9s et en collaborant \u00e9troitement avec les acteurs de terrain, nous contribuons \u00e0 g\u00e9n\u00e9rer un impact utile, tangible et durable<\/em>. \u00bb <\/p>\n\n\n\n Pour Charbel El Beyrouthy, l\u2019objectif est de \u00ab poursuivre la cr\u00e9ation de valeur partag\u00e9e en reliant notre activit\u00e9 \u00e0 des initiatives qui comptent v\u00e9ritablement pour les communaut\u00e9s o\u00f9 nous sommes pr\u00e9sents<\/em> \u00bb.<\/p>\n\n\n\n La mobilisation s\u2019appuie \u00e9galement sur l\u2019engagement d\u2019associations locales, dont Croissant-Rouge, qui contribuent \u00e0 assurer une distribution efficace de l\u2019aide aux communaut\u00e9s concern\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":" Le syst\u00e8me Coca-Cola Export Corporation au Maroc, aux c\u00f4t\u00e9s de Equatorial Coca-Cola Bottling Company Morocco et de Soci\u00e9t\u00e9 des Boissons Gazeuses du Souss, a renouvel\u00e9 son engagement solidaire \u00e0 l\u2019occasion du mois de Ramadan \u00e0 travers l\u2019initiative \u00ab Dar L\u2019ftour \u00bb. D\u00e9ploy\u00e9e par les deux embouteilleurs, cette op\u00e9ration a permis d\u2019apporter une assistance alimentaire, de distribuer des …<\/p>\n","protected":false},"author":1,"featured_media":13206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-13205","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13205"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13205\/revisions"}],"predecessor-version":[{"id":13207,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13205\/revisions\/13207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/13206"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}