{"id":4247,"date":"2021-07-28T09:37:33","date_gmt":"2021-07-28T08:37:33","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=4247"},"modified":"2021-07-28T09:37:36","modified_gmt":"2021-07-28T08:37:36","slug":"france-st-hubert-se-positionne-sur-les-desserts-vegetaux","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=4247","title":{"rendered":"France : St Hubert se positionne sur les desserts v\u00e9g\u00e9taux"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/07\/GTIN_ST_HUBERT_gros_pot_nature_face1.jpg\" alt=\"\" class=\"wp-image-4248\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/07\/GTIN_ST_HUBERT_gros_pot_nature_face1.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/07\/GTIN_ST_HUBERT_gros_pot_nature_face1-300x180.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/07\/GTIN_ST_HUBERT_gros_pot_nature_face1-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>C\u00e9l\u00e8bre pour sa gamme de margarines, St Hubert vient de lancer une nouvelle gamme de desserts v\u00e9g\u00e9taux ultra-frais, St Hubert Avoine. Pour ce lancement, l&#8217;entreprise fran\u00e7aise a \u00e9t\u00e9 accompagn\u00e9e par Shortlinks, qui signe un nouveau branding orange (la couleur des \u00e9picuriens, stimulante et gourmande). La nouvelle identit\u00e9 de ce dessert \u00e0 base d&#8217;avoine, 100% v\u00e9g\u00e9tal, s&#8217;inspire de la tendance herbier-botanique, revisit\u00e9e au go\u00fbt du jour par les narrative designers de l&#8217;agence.<\/p>\n\n\n\n<p>\u00ab <em>Le packaging adopte une approche plus naturelle en affirmant la d\u00e9licatesse de l&#8217;avoine transform\u00e9e en arbre. Tandis que la c\u00e9r\u00e9ale s&#8217;entoure de l&#8217;ingr\u00e9dient gustatif de chaque recette : chocolat, framboise, citron&#8230; Une recette bien rod\u00e9e qui allie audace et simplicit\u00e9 <\/em>\u00bb, souligne Shortlinks.<\/p>\n\n\n\n<p>Pour St Hubert, le changement n&#8217;est pas uniquement graphique : la marque innove avec un nouveau format original et responsable : les pots individuels ou familiaux en carton 100% recyclable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e9l\u00e8bre pour sa gamme de margarines, St Hubert vient de lancer une nouvelle gamme de desserts v\u00e9g\u00e9taux ultra-frais, St Hubert Avoine. Pour ce lancement, l&#8217;entreprise fran\u00e7aise a \u00e9t\u00e9 accompagn\u00e9e par Shortlinks, qui signe un nouveau branding orange (la couleur des \u00e9picuriens, stimulante et gourmande). La nouvelle identit\u00e9 de ce dessert \u00e0 base d&#8217;avoine, 100% v\u00e9g\u00e9tal, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-4247","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4247"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4247\/revisions"}],"predecessor-version":[{"id":4249,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4247\/revisions\/4249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/4248"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}