{"id":4417,"date":"2021-09-21T11:24:01","date_gmt":"2021-09-21T10:24:01","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=4417"},"modified":"2021-09-21T11:24:04","modified_gmt":"2021-09-21T10:24:04","slug":"les-eaux-minerales-doulmes-rebond-des-ventes-grace-a-la-reprise-de-la-consommation","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=4417","title":{"rendered":"Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s : rebond des ventes gr\u00e2ce \u00e0 la reprise de la consommation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/09\/Image-par-congerdesign-de-Pixabay.jpg\" alt=\"\" class=\"wp-image-4418\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/09\/Image-par-congerdesign-de-Pixabay.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/09\/Image-par-congerdesign-de-Pixabay-300x166.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/09\/Image-par-congerdesign-de-Pixabay-768x425.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>\u00a9 congerdesign de Pixabay<\/em><\/figcaption><\/figure>\n\n\n\n<p>Le Conseil d\u2019Administration des Eaux Min\u00e9rales d\u2019Oulm\u00e8s s\u2019est r\u00e9uni le 10 septembre afin d\u2019examiner l\u2019\u00e9volution de l\u2019activit\u00e9 et arr\u00eater les comptes au 30 juin dernier. Au titre du premier semestre, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a r\u00e9alis\u00e9 un chiffre d\u2019affaires (CA) consolid\u00e9 de 742,8 MDH, en hausse de 18%. La marque a profit\u00e9 de la reprise de la consommation et de l\u2019all\u00e9gement des restrictions li\u00e9es \u00e0 la crise sanitaire.<\/p>\n\n\n\n<p>Durant ce semestre, la plateforme e-commerce d\u00e9di\u00e9e \u00e0 la vente en ligne des produits du groupe a acc\u00e9l\u00e9r\u00e9 son d\u00e9veloppement, couvrant davantage de villes avec son service de livraison \u00e0 domicile. Par ailleurs, le Groupe a d\u00e9voil\u00e9 la nouvelle identit\u00e9 de son produit embl\u00e9matique Oulm\u00e8s, qui \u00e9t\u00e9 \u00e9lu produit de l\u2019ann\u00e9e 2021 selon une \u00e9tude men\u00e9e par l\u2019Institut Nielsen Maroc.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019efficacit\u00e9 de son plan de ma\u00eetrise et d\u2019optimisation des charges, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a redress\u00e9 sa performance op\u00e9rationnelle au titre de ce semestre. Cette dynamique s\u2019est traduite par un r\u00e9sultat d\u2019exploitation consolid\u00e9 de 13,6 MDH contre -29,0 MDH durant le premier semestre de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>Au niveau national, le Groupe a \u00e9toff\u00e9 son portefeuille de produits avec la nouvelle marque de boisson gazeuse \u00ab Glass\u2019 \u00bb \u00e0 travers sa filiale ODD. Le d\u00e9veloppement continental s\u2019est \u00e9galement poursuivi durant ce semestre, avec la mise en service de l\u2019unit\u00e9 de production de la filiale au Burkina-Faso (SABEM) et la commercialisation sous diff\u00e9rents formats de la marque \u00ab Diam \u00bb, eau min\u00e9rale naturelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 congerdesign de Pixabay Le Conseil d\u2019Administration des Eaux Min\u00e9rales d\u2019Oulm\u00e8s s\u2019est r\u00e9uni le 10 septembre afin d\u2019examiner l\u2019\u00e9volution de l\u2019activit\u00e9 et arr\u00eater les comptes au 30 juin dernier. Au titre du premier semestre, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a r\u00e9alis\u00e9 un chiffre d\u2019affaires (CA) consolid\u00e9 de 742,8 MDH, en hausse de 18%. La marque a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4417"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4417\/revisions"}],"predecessor-version":[{"id":4419,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4417\/revisions\/4419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/4418"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}