{"id":4534,"date":"2021-10-12T16:14:05","date_gmt":"2021-10-12T15:14:05","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=4534"},"modified":"2021-10-12T16:14:07","modified_gmt":"2021-10-12T15:14:07","slug":"coca-cola-lancement-de-real-magic-nouvelle-plateforme-de-marque-mondiale","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=4534","title":{"rendered":"Coca-Cola : lancement de Real Magic, nouvelle plateforme de marque mondiale"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"628\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/REAL-MAGIC_1.jpg\" alt=\"\" class=\"wp-image-4535\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/REAL-MAGIC_1.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/REAL-MAGIC_1-300x188.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/REAL-MAGIC_1-768x482.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The Coca-Cola Company, leader mondial des boissons non alcoolis\u00e9s, vient de d\u00e9voiler sa nouvelle plateforme de marque mondiale, appel\u00e9e \u00ab Real Magic \u00bb.<\/p>\n\n\n\n<p>Destin\u00e9e \u00e0 apporter un renouveau \u00e0 la promesse de la marque qui est de f\u00e9d\u00e9rer l\u2019humanit\u00e9\u0301 et c\u00e9l\u00e9brer plus que jamais les moments ensemble, Real Magic vient illustrer les nombreuses contradictions caract\u00e9ristiques de notre \u00e9poque, notamment les nouvelles g\u00e9n\u00e9rations qui trouvent l&#8217;harmonie et la connexion humaine dans un monde virtuel et divis\u00e9. En plus de Real Magic, un nouveau logo ayant pour forme un calin viendra rafraichir l&#8217;identit\u00e9 visuelle de la marque. Pour ce faire, Coca-Cola a collabor\u00e9 avec des artistes, des photographes et des illustrateurs qui adopteront le nouveau \u00ab Hug Logo \u00bb, \u00e0 travers chacune de leurs visions. Parmi les artistes et agences cr\u00e9atives, on retrouve Wieden+Kennedy London, KnownUnknown et Kenyon Weston.<\/p>\n\n\n\n<p>\u00c0 cette occasion, Manolo Arroyo, chief marketing officer de The Coca-Cola Company, d\u00e9clare : \u00ab <em>la philosophie Real Magic est ancr\u00e9e dans la conviction que les dichotomies peuvent rendre le monde plus int\u00e9ressant : un monde compos\u00e9 de personnes extraordinaires, d&#8217;opportunit\u00e9s inattendues et de moments merveilleux. Real Magic capture l&#8217;essence m\u00eame de Coca-Cola : un vrai go\u00fbt indescriptible, unique, une vraie touche de magie.<\/em> \u00bb<\/p>\n\n\n\n<p>Cette nouvelle plateforme de Coca-Cola est lanc\u00e9e avec une campagne intitul\u00e9e \u00ab One Coke Away From Each Other \u00bb, con\u00e7ue par l\u2019agence de publicit\u00e9 BETC London. Ainsi, un film publicitaire plongera le t\u00e9l\u00e9spectateur dans l\u2019univers fantastique du gaming tout en m\u00ealant le r\u00e9el au virtuel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola Company, leader mondial des boissons non alcoolis\u00e9s, vient de d\u00e9voiler sa nouvelle plateforme de marque mondiale, appel\u00e9e \u00ab Real Magic \u00bb. Destin\u00e9e \u00e0 apporter un renouveau \u00e0 la promesse de la marque qui est de f\u00e9d\u00e9rer l\u2019humanit\u00e9\u0301 et c\u00e9l\u00e9brer plus que jamais les moments ensemble, Real Magic vient illustrer les nombreuses contradictions caract\u00e9ristiques &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4534"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4534\/revisions"}],"predecessor-version":[{"id":4536,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4534\/revisions\/4536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/4535"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}