{"id":4540,"date":"2021-10-12T16:16:59","date_gmt":"2021-10-12T15:16:59","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=4540"},"modified":"2021-10-12T16:17:22","modified_gmt":"2021-10-12T15:17:22","slug":"livraison-express-marjane-enrichit-son-offre-e-commerce-via-son-application-mobile","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=4540","title":{"rendered":"Livraison express : Marjane enrichit son offre e-commerce via son application mobile"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"630\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/Visuel-Marjane-Livraison-Express.jpg\" alt=\"\" class=\"wp-image-4542\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/Visuel-Marjane-Livraison-Express.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/Visuel-Marjane-Livraison-Express-300x189.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/10\/Visuel-Marjane-Livraison-Express-768x484.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Quelques mois apr\u00e8s le lancement de son service e-commerce alimentaire, le groupe Marjane lance la livraison \u00ab express \u00bb de courses en ligne. Ce nouveau service est d\u00e9sormais disponible \u00e0 Casablanca, et bient\u00f4t dans les autres villes, via la m\u00eame application mobile Marjane. Pour la logistique du dernier kilom\u00e8tre, Marjane s\u2019appuie sur la startup 100% marocaine Kaalix. Pour le d\u00e9veloppement, le groupe a fait appel \u00e0 un \u00e9cosyst\u00e8me de partenaires technologiques marocains : Wynd Africa et Devoteam Africa.<\/p>\n\n\n\n<p>Cette innovation propose une panoplie de services. Ainsi, le client peut, d\u2019un c\u00f4t\u00e9, acc\u00e9der en ligne au plus grand choix de produits, aux prix et promotions du magasin ainsi qu\u2019aux avantages du programme de fid\u00e9lit\u00e9. D\u2019un autre c\u00f4t\u00e9, il est inform\u00e9 en temps r\u00e9el de la disponibilit\u00e9 des produits. En outre, le client choisit parmi deux modes de livraison compl\u00e9mentaires sur la m\u00eame appli (livraison standard programm\u00e9e ou express en moins d\u2019une heure). Enfin, il peut communiquer avec la personne charg\u00e9e de la pr\u00e9paration de sa commande pour exprimer ses pr\u00e9f\u00e9rences (par exemple, des fruits bien m\u00fbrs ou plut\u00f4t verts\u2026).<\/p>\n\n\n\n<p>La collaboration entre Marjane et Kaalix a n\u00e9cessit\u00e9 une agilit\u00e9 et transformation de la part de Marjane. \u00ab <em>Plusieurs fondamentaux ont \u00e9t\u00e9 <\/em><em>revisit<\/em><em>\u00e9s en profondeur, afin d<\/em><em>\u2019<\/em><em>adopter des marqueurs digitaux de l\u2019\u00e9<\/em><em>cosyst<\/em><em>\u00e8<\/em><em>me des startups, et offrir de la valeur ajout\u00e9e au client avec de l<\/em><em>\u2019<\/em><em>innovation utile<\/em> \u00bb, pr\u00e9cise Kamal Khalis, directeur g\u00e9n\u00e9ral adjoint en charge de la transformation digitale du Groupe Marjane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques mois apr\u00e8s le lancement de son service e-commerce alimentaire, le groupe Marjane lance la livraison \u00ab express \u00bb de courses en ligne. Ce nouveau service est d\u00e9sormais disponible \u00e0 Casablanca, et bient\u00f4t dans les autres villes, via la m\u00eame application mobile Marjane. Pour la logistique du dernier kilom\u00e8tre, Marjane s\u2019appuie sur la startup 100% &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-4540","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4540"}],"version-history":[{"count":2,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4540\/revisions"}],"predecessor-version":[{"id":4544,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/4540\/revisions\/4544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/4542"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}