{"id":5487,"date":"2022-03-08T10:03:00","date_gmt":"2022-03-08T09:03:00","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=5487"},"modified":"2022-03-08T10:03:03","modified_gmt":"2022-03-08T09:03:03","slug":"asmex-sippo-giz-partenaires-en-faveur-des-cooperatives-locales","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=5487","title":{"rendered":"ASMEX, SIPPO &#038; GIZ partenaires en faveur des coop\u00e9ratives locales"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"630\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/03\/Asmex-coope\u0301ratives-3.jpg\" alt=\"\" class=\"wp-image-5488\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/03\/Asmex-coope\u0301ratives-3.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/03\/Asmex-coope\u0301ratives-3-300x189.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/03\/Asmex-coope\u0301ratives-3-768x484.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Dans le cadre d\u2019un partenariat tripartite conclu entre l\u2019Association marocaine des exportateurs (ASMEX), Swiss import promotion programme (SIPPO) et le programme PEDEL de l\u2019Agence de coop\u00e9ration internationale allemande (GIZ), une mission terrain au niveau d\u2019Azilal, Kelaa M\u2019gouna et Zagora a \u00e9t\u00e9 r\u00e9alis\u00e9e afin d\u2019\u00e9valuer le potentiel d\u2019exportation de quelques coop\u00e9ratives locales.<\/p>\n\n\n\n<p>Ayant pour objectifs principaux le d\u00e9veloppement d\u2019une grille de s\u00e9lection et de cat\u00e9gorisation des coop\u00e9ratives et entreprises pr\u00eates \u00e0 l\u2019exportation, et la pr\u00e9paration pour une participation r\u00e9ussie dans un salon hybride, cette mission a vu la participation d\u2019un expert international en ingr\u00e9dients alimentaires et organisation B2B. Elle a \u00e9t\u00e9 marqu\u00e9e par la tenue de plusieurs r\u00e9unions avec les responsables des coop\u00e9ratives des GIE disposant d\u2019un potentiel important.<\/p>\n\n\n\n<p>En effet, les coop\u00e9ratives de safran et les GIE de dattes peinent \u00e0 assurer une pr\u00e9sence \u00e0 l\u2019international malgr\u00e9 leurs nombreux atouts. Pour cause, la lourdeur logistique en raison de l\u2019\u00e9loignement des ports ou d\u2019absence de proposition en mati\u00e8re de groupage, la difficult\u00e9 d\u2019acc\u00e8s \u00e0 un packaging moderne pouvant am\u00e9liorer l\u2019attraction des consommateurs, ainsi que la faible pr\u00e9sence dans les manifestations promotionnelles \u00e0 l\u2019international, etc. Ainsi pour y rem\u00e9dier, les trois partenaires mettront en place des actions d\u2019encadrement cibl\u00e9es dans l\u2019objectif de leur permettre d\u2019augmenter la valeur ajout\u00e9e de leurs produits et de saisir les opportunit\u00e9s de march\u00e9s \u00e0 l\u2019international.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d\u2019un partenariat tripartite conclu entre l\u2019Association marocaine des exportateurs (ASMEX), Swiss import promotion programme (SIPPO) et le programme PEDEL de l\u2019Agence de coop\u00e9ration internationale allemande (GIZ), une mission terrain au niveau d\u2019Azilal, Kelaa M\u2019gouna et Zagora a \u00e9t\u00e9 r\u00e9alis\u00e9e afin d\u2019\u00e9valuer le potentiel d\u2019exportation de quelques coop\u00e9ratives locales. Ayant pour objectifs principaux &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-5487","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/5487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5487"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/5487\/revisions"}],"predecessor-version":[{"id":5489,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/5487\/revisions\/5489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/5488"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}