{"id":6148,"date":"2022-06-28T11:55:43","date_gmt":"2022-06-28T10:55:43","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=6148"},"modified":"2022-06-28T11:55:46","modified_gmt":"2022-06-28T10:55:46","slug":"giz-sippo-et-lasmex-bilan-du-partenariat-au-profit-de-la-datte-du-safran-et-de-leau-de-rose","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=6148","title":{"rendered":"GIZ, SIPPO et l\u2019ASMEX : bilan du partenariat au profit de la datte, du safran et de l\u2019eau de rose"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/Image-par-Ulrike-Leone-de-Pixabay.jpg\" alt=\"\" class=\"wp-image-6149\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/Image-par-Ulrike-Leone-de-Pixabay.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/Image-par-Ulrike-Leone-de-Pixabay-300x200.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/Image-par-Ulrike-Leone-de-Pixabay-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>\u00a9 Ulrike Leone de Pixabay<\/em><\/figcaption><\/figure>\n\n\n\n<p>Le Projet de promotion de l\u2019\u00e9conomie et d\u00e9veloppement local (PEDEL) de la coop\u00e9ration allemande GIZ, SIPPO (Swiss import promotion programme) et de l\u2019Association marocaine des exportateurs (ASMEX) a tir\u00e9 son bilan le 20 juin 2022 \u00e0 Rabat. Ce projet porte sur la promotion de la commercialisation des dattes de Zagora, de l\u2019eau de rose de Tinghir et du safran d\u2019Azilal dans les circuits modernes de distribution au niveau national et international.<\/p>\n\n\n\n<p>Un plan d\u2019actions ambitieux caract\u00e9ris\u00e9 par une approche de suivi sur le terrain a \u00e9t\u00e9 d\u00e9ploy\u00e9 aupr\u00e8s des Groupements d\u2019int\u00e9r\u00eat \u00e9conomique (GIE) et des coop\u00e9ratives producteurs de dattes, eau de rose et safran bas\u00e9s dans les provinces de Zagora, Tinghir et Azilal respectivement. Il s\u2019agit, d\u2019un c\u00f4t\u00e9, d\u2019actions de formation et de coaching de proximit\u00e9 pour renforcer les capacit\u00e9s de gestion et de commercialisation \u00e0 travers les circuits modernes de distribution au niveau national. D\u2019un autre c\u00f4t\u00e9, le plan d\u2019action comprend l\u2019initiation et pr\u00e9paration de la commercialisation au niveau international, \u00e0 travers des sessions de formation, des s\u00e9minaires et webinaires sur l\u2019acc\u00e8s aux march\u00e9s. En outre, le coaching collectif et individuel par des experts internationaux a permis d\u2019optimiser et de r\u00e9ussir la participation aux salons internationaux. Ces actions compl\u00e9mentaires ont permis d\u2019adapter les produits \u00e0 la demande, de d\u00e9velopper les comp\u00e9tences commerciales des GIE et coop\u00e9ratives et de d\u00e9velopper leurs activit\u00e9s dans de nouveaux march\u00e9s.<\/p>\n\n\n\n<p>Afin d\u2019assurer une p\u00e9rennit\u00e9 aux actions engag\u00e9es, il a \u00e9t\u00e9 recommand\u00e9 de poursuivre les partenariats avec les acteurs provinciaux impliqu\u00e9s dans la promotion des cha\u00eenes de valeur et l\u2019appui aux acteurs \u00e9conomiques, et ce dans l\u2019objectif de mettre en place de nouvelles actions d\u2019accompagnement et d\u2019appui aux chaines de valeur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"486\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/PastedGraphic-1.jpg\" alt=\"\" class=\"wp-image-6150\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/PastedGraphic-1.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/PastedGraphic-1-300x146.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/06\/PastedGraphic-1-768x373.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Ulrike Leone de Pixabay Le Projet de promotion de l\u2019\u00e9conomie et d\u00e9veloppement local (PEDEL) de la coop\u00e9ration allemande GIZ, SIPPO (Swiss import promotion programme) et de l\u2019Association marocaine des exportateurs (ASMEX) a tir\u00e9 son bilan le 20 juin 2022 \u00e0 Rabat. Ce projet porte sur la promotion de la commercialisation des dattes de Zagora, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-6148","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6148"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6148\/revisions"}],"predecessor-version":[{"id":6151,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6148\/revisions\/6151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}