{"id":6234,"date":"2022-07-12T14:56:49","date_gmt":"2022-07-12T13:56:49","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=6234"},"modified":"2022-07-12T14:56:51","modified_gmt":"2022-07-12T13:56:51","slug":"al-qassab-shortlinks-enfile-son-tablier-pour-une-nouvelle-marque-de-viande-halal-pour-elivia","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=6234","title":{"rendered":"Al Qassab : Shortlinks enfile son tablier pour une nouvelle marque de viande halal pour Elivia"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"542\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/07\/ALQASSAB_CAS-AGENCE_KV_02B.jpg\" alt=\"\" class=\"wp-image-6235\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/07\/ALQASSAB_CAS-AGENCE_KV_02B.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/07\/ALQASSAB_CAS-AGENCE_KV_02B-300x163.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/07\/ALQASSAB_CAS-AGENCE_KV_02B-768x416.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>En France, l&#8217;agence Shortlinks annonce la cr\u00e9ation d&#8217;une marque de viande halal qui inspire la confiance, la qualit\u00e9 et la modernit\u00e9. Au sein d&#8217;une offre peu inspirante et en manque d&#8217;originalit\u00e9, et s&#8217;appuyant sur une \u00e9tude ethnographique, l&#8217;agence a repens\u00e9 l&#8217;exp\u00e9rience de la boucherie halal en GMS.<\/p>\n\n\n\n<p>Pour donner vie \u00e0 cette marque, la r\u00e9flexion de Shortlinks s&#8217;est bas\u00e9e sur 3 partis : incarner l&#8217;expertise bouch\u00e8re halal, conserver l&#8217;\u00e9quilibre entre tradition et modernit\u00e9, et monter en statut tout en restant accessible.<\/p>\n\n\n\n<p>Ainsi, la cr\u00e9ation du nom de marque Al Qassab est une traduction litt\u00e9raire issue de l&#8217;arabe qui signifie \u00ab le boucher \u00bb. L&#8217;identit\u00e9 graphique fait donc \u00e9cho au nom avec un logotype incarn\u00e9 par l&#8217;illustration du qassab (boucher) souriant qui valorise l&#8217;accueil chaleureux de l&#8217;artisan. L&#8217;univers croise les codes orientaux (mosa\u00efques) avec les codes traditionnels de la boucherie fran\u00e7aise (plaque \u00e9maill\u00e9e et tablier du boucher).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, l&#8217;agence Shortlinks annonce la cr\u00e9ation d&#8217;une marque de viande halal qui inspire la confiance, la qualit\u00e9 et la modernit\u00e9. Au sein d&#8217;une offre peu inspirante et en manque d&#8217;originalit\u00e9, et s&#8217;appuyant sur une \u00e9tude ethnographique, l&#8217;agence a repens\u00e9 l&#8217;exp\u00e9rience de la boucherie halal en GMS. Pour donner vie \u00e0 cette marque, la r\u00e9flexion &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-6234","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6234"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6234\/revisions"}],"predecessor-version":[{"id":6236,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6234\/revisions\/6236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/6235"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}