{"id":6581,"date":"2022-09-27T08:50:35","date_gmt":"2022-09-27T07:50:35","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=6581"},"modified":"2022-09-27T08:50:38","modified_gmt":"2022-09-27T07:50:38","slug":"dimamaghrib-marjane-holding-soutien-le-made-in-morocco-a-loccasion-de-la-coupe-du-monde-de-football","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=6581","title":{"rendered":"#dimamaghrib : Marjane Holding  soutien le Made In Morocco \u00e0 l\u2019occasion de la coupe du monde de football"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/09\/Marjane-Made-In-Morocco.jpg\" alt=\"\" class=\"wp-image-6582\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/09\/Marjane-Made-In-Morocco.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/09\/Marjane-Made-In-Morocco-300x169.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2022\/09\/Marjane-Made-In-Morocco-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>#Dimamaghrib \u00e9t\u00e9 \u00e0 l\u2019origine d\u2019une id\u00e9e punchy lanc\u00e9e par le groupe Marjane. Couvrant divers objectifs, cette initiative a pour assise l\u2019accord de sourcing sign\u00e9 entre la holding, le minist\u00e8re du Commerce et de l\u2019industrie, l\u2019AMITH et la Fenagri. Engag\u00e9e \u00e0 mettre en avant la production textile nationale et le 100% made in Morocco, Marjane a trouv\u00e9 un moyen d\u2019interpeller ses clients \u00e0 travers certains de leurs codes de pr\u00e9dilection : l\u2019amour du Maroc, le football et la mode. L\u2019initiative vise \u00e9galement \u00e0 mettre en valeur l\u2019\u00e9cosyst\u00e8me du secteur textile marocain reconnu par les plus grandes marques de mode mondiales.<\/p>\n\n\n\n<p>Trois jeunes talents, Ayoub Normal, Yassine Morabite et Kawtar Barraz se sont d\u00e9vou\u00e9s \u00e0 d\u00e9cliner le hashtag chacun \u00e0 sa mani\u00e8re. Ces designers plein de promesses, originaires d\u2019Agadir, Casablanca et Tanger, ont \u00e9t\u00e9 invit\u00e9s \u00e0 conceptualiser la devise au prisme de leurs univers respectifs. Cousus de r\u00e9f\u00e9rences \u00e0 la culture nationale, les motifs arborent en outre des couleurs \u00e9nergiques r\u00e9solument dans la tendance.<\/p>\n\n\n\n<p>Marjane Holding, qui se lance pour la premi\u00e8re fois dans la cr\u00e9ation de v\u00eatements pop art, a veill\u00e9 \u00e0 encourager le projet en lui conf\u00e9rant des atouts cl\u00e9s : l\u2019originalit\u00e9 des mod\u00e8les, le confort du textile et l\u2019accessibilit\u00e9 du prix. Disponibles dans les 41 hypermarch\u00e9s du groupe sur l\u2019ensemble du Royaume, les t-shirts seront commercialis\u00e9s \u00e0 99 DH pi\u00e8ce. \u00ab <em>Nous avons eu envie de cr\u00e9<\/em><em>er un v<\/em><em>\u00eatement empreint d<\/em><em>\u2019<\/em><em>un message qui parle \u00e0 notre fibre nationale, agr\u00e9<\/em><em>able <\/em><em>\u00e0 porter et abordable \u00e0 l<\/em><em>\u2019<\/em><em>achat. Les motifs sont intemporels, le tissu r\u00e9sistant. C<\/em><em>\u2019<\/em><em>est une production 100% marocaine. C<\/em><em>\u2019<\/em><em>est le genre d<\/em><em>\u2019<\/em><em>action qui nous parle en tant que collaborateurs de Marjane et citoyens marocains et que nous souhaitons r\u00e9it\u00e9rer sous diff\u00e9rentes formes <\/em>\u00bb, a d\u00e9clar\u00e9 Mhamed Chlyeh, directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9 de l\u2019enseigne Marjane.<\/p>\n\n\n\n<p>Les collectors seront disponibles dans les magasins Marjane d\u00e8s le 1er octobre 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#Dimamaghrib \u00e9t\u00e9 \u00e0 l\u2019origine d\u2019une id\u00e9e punchy lanc\u00e9e par le groupe Marjane. Couvrant divers objectifs, cette initiative a pour assise l\u2019accord de sourcing sign\u00e9 entre la holding, le minist\u00e8re du Commerce et de l\u2019industrie, l\u2019AMITH et la Fenagri. Engag\u00e9e \u00e0 mettre en avant la production textile nationale et le 100% made in Morocco, Marjane a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-6581","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6581"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6581\/revisions"}],"predecessor-version":[{"id":6583,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/6581\/revisions\/6583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/6582"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}