{"id":7252,"date":"2023-03-09T17:09:08","date_gmt":"2023-03-09T16:09:08","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=7252"},"modified":"2023-03-09T17:09:10","modified_gmt":"2023-03-09T16:09:10","slug":"sunergia-publie-ses-10-kpis-pour-piloter-une-marque","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=7252","title":{"rendered":"Sunergia publie ses 10 KPIs pour piloter une marque"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"595\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/03\/sunergia.jpg\" alt=\"\" class=\"wp-image-7253\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/03\/sunergia.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/03\/sunergia-300x179.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/03\/sunergia-768x457.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Sunergia, groupe sp\u00e9cialis\u00e9 en \u00e9tudes de march\u00e9, marketing et sondages d\u2019opinion au Maroc et en Afrique vient de publier son dernier barom\u00e8tre des marques contenant 10 indicateurs cl\u00e9s de performance (KPIs) essentiels pour \u00e9valuer la performance d\u2019une marque au Maroc.<\/p>\n\n\n\n<p>Parmi ces 10 KPIs strat\u00e9giques, le score d&#8217;e-visibilit\u00e9, le taux de couverture, l\u2019indice de pr\u00e9f\u00e9rence, le taux de satisfaction, l\u2019indice de qualit\u00e9 de service (QoS), etc.<\/p>\n\n\n\n<p>Sunergia indique que les r\u00e9sultats du barom\u00e8tre sont fournis aux clients \u00e0 travers une interface privil\u00e9gi\u00e9e et s\u00e9curis\u00e9e sous forme de tableau de bord interactif comportant l\u2019ensemble des indicateurs cl\u00e9s de performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunergia, groupe sp\u00e9cialis\u00e9 en \u00e9tudes de march\u00e9, marketing et sondages d\u2019opinion au Maroc et en Afrique vient de publier son dernier barom\u00e8tre des marques contenant 10 indicateurs cl\u00e9s de performance (KPIs) essentiels pour \u00e9valuer la performance d\u2019une marque au Maroc. Parmi ces 10 KPIs strat\u00e9giques, le score d&#8217;e-visibilit\u00e9, le taux de couverture, l\u2019indice de pr\u00e9f\u00e9rence, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":7253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-7252","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7252"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7252\/revisions"}],"predecessor-version":[{"id":7254,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7252\/revisions\/7254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/7253"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}