{"id":7498,"date":"2023-05-17T10:33:06","date_gmt":"2023-05-17T09:33:06","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=7498"},"modified":"2023-05-17T10:33:08","modified_gmt":"2023-05-17T09:33:08","slug":"les-imperiales-2023-decouvrez-les-marques-et-personnalites-les-plus-aimees-des-marocains-en-2023","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=7498","title":{"rendered":"Les Imp\u00e9riales 2023 : d\u00e9couvrez les marques et personnalit\u00e9s les plus aim\u00e9es des Marocains en 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/05\/imperiales.jpg\" alt=\"\" class=\"wp-image-7499\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/05\/imperiales.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/05\/imperiales-300x200.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/05\/imperiales-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u00ab\u00a0Les Imp\u00e9riales 2023\u00a0\u00bb, 6<sup>\u00e8me<\/sup> \u00e9dition du rendez-vous annuel de l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me de la communication, du marketing, du digital et des m\u00e9dias s\u2019est d\u00e9roul\u00e9 du 8 au 12 mai 2023 \u00e0 Casablanca.<\/p>\n\n\n\n<p>Les r\u00e9sultats de l\u2019\u00e9tude Love Brand Morocco, qui d\u00e9voile chaque ann\u00e9e les marques et les personnalit\u00e9s les plus aim\u00e9es des Marocain-e-s, ont \u00e9t\u00e9 annonc\u00e9s le 10 mai lors de la premi\u00e8re soir\u00e9e de l\u2019\u00e9v\u00e9nement. Ainsi, parmi les 222 c\u00e9l\u00e9brit\u00e9s cit\u00e9es par les personnes interrog\u00e9es, Hoalid Regragui, actuel entraineur de l\u2019\u00e9quipe nationale marocaine de football, s\u2019est hiss\u00e9 \u00e0 la premi\u00e8re place du classement suivi respectivement par Achraf Hakimi, Hassan El Fad, Yassine Bounou, Hakim Ziyech, Mohamed El Jem, Cristiano Ronaldo, Gad Elmaleh, Yassar Lemghari et Douzi.<\/p>\n\n\n\n<p>Quant aux marques marocaines, le classement \u00e9tait&nbsp;:Inwi et Maroc Telecom, suivi de Marjane, CIH Bank, la Royale Air Maroc, CTM, OCP, Banque Populaire, Afriquia, Bricoma et Lesieur. Pour les marques internationales les plus appr\u00e9ci\u00e9es par les marocains, Orange arrive en t\u00eate suivi par Coca-Cola et Samsung pour compl\u00e9ter le podium.<\/p>\n\n\n\n<p>Il convient de rappeler que ces r\u00e9sultats sont issus de l\u2019\u00e9tude r\u00e9alis\u00e9e par Imperium, sur un \u00e9chantillon de 3 600 personnes, selon la m\u00e9thode des quotas, en se basant sur les donn\u00e9es du HCP. Les donn\u00e9es ont \u00e9t\u00e9 collect\u00e9es au cours d\u2019une enqu\u00eate sur le terrain, men\u00e9e dans 6 villes, \u00e0 savoir Casablanca, Rabat et Sal\u00e9, Tanger, F\u00e8s et Marrakech, qui repr\u00e9sentent 55% de la population urbaine marocaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Les Imp\u00e9riales 2023\u00a0\u00bb, 6\u00e8me \u00e9dition du rendez-vous annuel de l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me de la communication, du marketing, du digital et des m\u00e9dias s\u2019est d\u00e9roul\u00e9 du 8 au 12 mai 2023 \u00e0 Casablanca. Les r\u00e9sultats de l\u2019\u00e9tude Love Brand Morocco, qui d\u00e9voile chaque ann\u00e9e les marques et les personnalit\u00e9s les plus aim\u00e9es des Marocain-e-s, ont \u00e9t\u00e9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":7499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-7498","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7498"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7498\/revisions"}],"predecessor-version":[{"id":7500,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7498\/revisions\/7500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/7499"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}