{"id":7986,"date":"2023-10-17T12:40:23","date_gmt":"2023-10-17T11:40:23","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=7986"},"modified":"2023-10-17T12:40:25","modified_gmt":"2023-10-17T11:40:25","slug":"labelvie-groupe-generalise-le-programme-de-fidelite-club-carrefour-pour-augmenter-le-pouvoir-dachat-de-ses-clients","status":"publish","type":"post","link":"https:\/\/foodmagazine.ma\/?p=7986","title":{"rendered":"LabelVie Groupe g\u00e9n\u00e9ralise le programme de fid\u00e9lit\u00e9 &#8220;Club Carrefour&#8221; pour augmenter le pouvoir d&#8217;achat de ses clients"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"624\" src=\"http:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/10\/carrefour.jpg\" alt=\"\" class=\"wp-image-7987\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/10\/carrefour.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/10\/carrefour-300x187.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2023\/10\/carrefour-768x479.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Le Groupe LabelVie annonce une initiative majeure pour renforcer le pouvoir d&#8217;achat de ses clients en g\u00e9n\u00e9ralisant son programme de fid\u00e9lit\u00e9 &#8220;Club Carrefour&#8221; \u00e0 l&#8217;ensemble de ses magasins Carrefour \u00e0 travers le pays.<\/p>\n\n\n\n<p>Face \u00e0 l&#8217;inflation et \u00e0 l&#8217;augmentation du co\u00fbt de la vie, cette initiative vise \u00e0 soutenir le pouvoir d&#8217;achat des clients en leur permettant de cumuler des points sur tous leurs achats, quels que soient les produits s\u00e9lectionn\u00e9s. En d&#8217;autres termes, les clients b\u00e9n\u00e9ficient syst\u00e9matiquement de gains \u00e0 chaque passage en caisse.<\/p>\n\n\n\n<p>Le programme &#8220;Club Carrefour&#8221; est enti\u00e8rement digital et repose sur une carte de fid\u00e9lit\u00e9 virtuelle accessible via l&#8217;application &#8220;Carrefour Maroc&#8221;. Les clients accumulent des points \u00e0 chaque achat, quel que soit le type de produit.<\/p>\n\n\n\n<p>Pour profiter de ces avantages, les clients peuvent s&#8217;identifier en caisse en utilisant leur num\u00e9ro de t\u00e9l\u00e9phone ou en pr\u00e9sentant leur carte virtuelle via leur smartphone. De plus, ils ont la possibilit\u00e9 de convertir leurs points en bons d&#8217;achat directement depuis l&#8217;application.<\/p>\n\n\n\n<p>Najlae Dounia, Product Owner Squad Fid\u00e9lit\u00e9 chez le Groupe LabelVie, a soulign\u00e9 : <em>&#8220;Les programmes de fid\u00e9lit\u00e9 ont tendance \u00e0 cibler des produits sp\u00e9cifiques, ce qui peut cr\u00e9er de la frustration chez les consommateurs lorsque leurs articles pr\u00e9f\u00e9r\u00e9s ne sont pas \u00e9ligibles. Chez le Groupe LabelVie, nous avons choisi de r\u00e9compenser nos clients pour l&#8217;ensemble de leurs achats \u00e0 chaque passage en caisse et de leur offrir davantage de points chaque mois sur une s\u00e9lection de produits<\/em>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe LabelVie annonce une initiative majeure pour renforcer le pouvoir d&#8217;achat de ses clients en g\u00e9n\u00e9ralisant son programme de fid\u00e9lit\u00e9 &#8220;Club Carrefour&#8221; \u00e0 l&#8217;ensemble de ses magasins Carrefour \u00e0 travers le pays. Face \u00e0 l&#8217;inflation et \u00e0 l&#8217;augmentation du co\u00fbt de la vie, cette initiative vise \u00e0 soutenir le pouvoir d&#8217;achat des clients en &hellip;<\/p>\n","protected":false},"author":1,"featured_media":7987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-7986","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7986"}],"version-history":[{"count":1,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7986\/revisions"}],"predecessor-version":[{"id":7988,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/7986\/revisions\/7988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/7987"}],"wp:attachment":[{"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}